Opportunity · people want it · nobody nails it
Ad-free reading
When I read news, I can do so without intrusive ads, especially video ads and mid-article ads.
广告打断阅读是主要抱怨，用户愿意为无广告付费。
770 reviews44 apps
Cooling — fewer people raising it than before.
Why this is a good opportunity
① Users really want this
“Why not provide a SKIP AD option???????”
“seemed good until I relaunched the app & was now faced with ads that I could not exit from”
“It would be really nice to read the main body of the article, however, there are ads placed right smack dab in the middle of it”
→ 770 reviews are asking for it — people genuinely want it, not just venting.
② No one does it well — even big apps fail · 44 apps
44 apps all get complaints about this — it's not one app's problem. Each one below: rating before → rating lately.
- KKXAN - Austin News & Weather4.7★
“Can’t back up the video, have to reopen the article.”
- KKARE 11 Minneapolis-St. Paul4.7★
“Why won’t it start at the beginning?”
- Ssyracuse.com4.4★
“Until the most recent update gets fixed this app is a waste of time. It crashes if you try to go beyond page 1. It worked fine before the update.”
+ 41 more apps with the same complaint — upgrade to see all